Brand Guidelines
Aguas
Pippe
Everything you need to represent the Aguas Pippe brand authentically. Colors, typography, tone of voice and more.
Logo
Our Logo
The Aguas Pippe logo is the heart of our identity. Always use it with proper clear space and never distort, recolor, or place it on backgrounds that impair readability.
Light background
Dark background
On gradient
Palette
Our Colors
Vibrant colors inspired by Mexican culture and the fruits of our aguas frescas. Mango gold and chile rosa are the primary brand colors.
Brand Colors
Mango Gold
#FFBE0B
Chile Rosa
#FF3366
Verde Fresco
#2BD96A
Deep Navy
#152238
Cream
#FFFCF5
Hot Coral
#FF6B4A
Neutrals
Sand
#F5F2ED
Stone
#E8E4DE
Ash
#8A8480
Ink
#2C2926
Typography
Our Fonts
Three fonts that reflect the brand personality: bold for headlines, readable for body text, and playful for accents.
Echale sabor a tu menu
Aguas frescas autenticas hechas con ingredientes reales, cultura real y personalidad a tope. Disponibles en seis sabores y dos tamanos.
Puro sabor, cero artificial
Flavors
Flavor Palette
Each flavor has its own color and personality. These colors are used on product cards, labels and POS materials.
Jamaica
#C2185B
Tamarindo
#8D6E63
Limón
#7AC142
Pepino Limón
#4DB6AC
Avena
#D2B48C
Piña
#FFD600
Gradients
Our Gradients
Gradients are used on section backgrounds, featured buttons and decorative elements. The Fiesta gradient is the primary brand gradient.
Fiesta
Sunset
Fresh
Tropical
Warm
Voice
How We Speak
The Aguas Pippe voice is Mexican, direct, fun and proud. We speak like people speak — no corporate jargon, no unnecessary formality.
Authentic & Direct
Do
"Aguas frescas made with real fruit and nothing artificial."
Don't
"Our premium artisanal beverages are crafted with the finest hand-selected ingredients."
Fun Without Trying Too Hard
Do
"Jamaica so deep, it'll make you forget every other agua fresca."
Don't
"LOL this water is SO CRAZY try it YAAAS bestie."
Culturally Grounded
Do
"Toss them in the cooler and let the flavor do the talking."
Don't
"An exotic tropical refreshment experience for the discerning palate."
Proud Without Bragging
Do
"Proudly Mexican, no permission needed."
Don't
"We are the best aguas frescas brand in the world."